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ABOUT ME

About Me

Ryan was a collegiate baseball player who had dreams and a path to play professionally until a career ending injury sidelined him. With his dream of playing professionally over, Ryan had to pivot and figure out what the rest of his life would look like. Using the skills he developed over the years of playing sports, Ryan set out on his own and started his own financial planning firm. His firm, Carolina Asset Management, has grown to become one of premier firms on the East Coast. After 21 years of building a firm Ryan became known among professional athletes as someone that could “fix” their financial problems and translate the complicated world of finance into easy-to-understand fundamentals for success. His clients urged him to use his talent to develop a program that all student-athletes, regardless of professional aspiration, could use to prevent financial mistakes and level the playing field with many of their peers who have an inherent advantage in learning financial lessons.
Ryan went to work to build a program that individual athletes, college athletic teams, and athletic departments can leverage to complete the “whole athlete” development; and provide education, lessons and resources that can be used to build financial legacy in order to gain the ultimate competitive advantage. Currently working with schools in some of the largest conferences in the country, Ryan provides education in a way that any athlete can relate to, the language of sports. We all have a financial “season.” Like in sports, a season is divided into many games. Each game comes with a lesson and an opponent to overcome. Ryan’s game plan is a full-proof protocol that you can use to beat that opponent.

FEATURES & ARTICLES

Charlotte, NC – Ryan Schachtner, a local businessman, turned a presentation to UNCC sports teams into a book and a business called A Must Win.
According to Ryan Schachtner, financial expert, author, ‘athlete financial whisperer' and founder of A Must Win, the decision to pay athletes while in...
Ryan Schachtner, a well-known financial expert and founder of ‘A Must Win,' continues to partner with top athletes, sportspeople, and athletic departments in...
How Student-Athletes Can Leverage Their Sports Background With Financial Expert Ryan Schachtner but unfortunately, many student-athletes...
Top 10 Finance Entrepreneurs To Watch In 2022 When uncertainty is higher than ever before, we have chosen to commemorate ten entrepreneurs leading...
Ryan Schachtner – A Must Win – Translating Financial Literacy Into the Language of Athletics Ryan Schachtner is a former major league baseball prospect...
VCU NIL Talk - @amust.win. Creating student athlete and athletic department NIL success through alignment of a unified vision of excellence
Filling the Gaps in Financial Education